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| Performance Highlights (Marketing Division) |
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| Last Updated: May 05, 2009 |
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- IndianOil clocked sales of over 61.4 million tonnes of products during the year 2008-09, registering a growth of 5.5% over the previous year. The overall product market share stood at 49.6%, reflecting a 0.7% increase over the previous year.
- During the year, availability of branded fuels was expanded for customer convenience. Currently, XTRAPREMIUM is available at 6446 retail outlets and XTRAMILE at 9256 retail outlets. The reach of AutoGas was extended to 107 cities.
- The usage of XTRAPOWER in value terms grew by 24% during the year to Rs.12,152 crore as against Rs. 9,814 crore registered in 2007-08. At present, 5,849 retail outlets have XTRAPOWER fleet card transactions.
- In a pioneering initiative to reach out to customers, a web-based Customer Grievance Redressal system – eCFS - was launched to ensure speedy redressal of customer complaints and queries. An all-India toll free number - 1800 2333 555 - was also introduced for use of the customer.
Marketing Infrastructure
| Parameter |
Parameter
during the year |
Total network
as on 31.03.09 |
| Retail Outlets (Regular+KSKs) |
743 |
18277 |
| KSKs |
495 |
2545 |
| ROs with CNG dispensers |
11 |
89 |
| Automated ROs |
182 |
1220 |
| XTRACARE ROs |
101 |
2101 |
| LPG connections |
26 lakh |
530 lakh |
| LPG Distributorships |
18 |
4998 |
| AutoLPG Dispensing Stations |
66 |
223 |
| Crumb Rubber Modified |
1 |
4 |
| Bitumen (CRMB) plant |
(at Koyali and Haldia) |
(incl. at Panipat, Mathura) |
- In consumer sales, IndianOil maintained its market dominance with an overall volume growth of 2.1%. Sales volume of over 20 million tonnes translated into growth in market share by 0.5%.
- During the year, IndianOil continued to consolidate marketing infrastructure across the country. 183 Consumer Pumps were commissioned. A new terminal was commissioned at Hyderabad (Cherlapally) and three LPG Pipelines were commissioned, viz. Panipat-Nabha-Jalandhar (700 TMTPA), Vijaipur–Guna (65 TMTPA) and Gandhar (45TMTPA).
- During the year, SERVO lube network was also expanded to 210 auto stockists, 72 industrial stockists, nine marine stockists and 26 CFAs. IndianOil’s market share in the finished lubes segment grew by 2.3%.
- SERVO lubricants were formally launched in Oman and exports commenced to IOC Middle East FZE and Toyota, Oman.
- In an innovative breakthrough, manufacturing and blending of a multifunctional additive for XTRAMILE commenced as an import substitute at Taloja resulting in savings of about Rs. 6.4 crore.
- Despite a drop in overall ATF volumes due to the downturn in the aviation business during the year, IndianOil continued to be the market leader with growth in market share from 62.5% in the previous year to 63.3% in the year 2008-09. Several new businesses of international airlines were garnered during the year.
- IndianOil partnered Indian Railways in commissioning a new railway diesel installation at Budgam, Srinagar with 540 kl tankage and allied facilities to serve the first rail route in the Kashmir valley between Baramulla and Budgam.
To view the complete highlights please click here
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